How Niantic Can Make An Extra $1 Billion With Pokémon GO

Sometimes I think Niantic just doesn’t like making money.  This seems odd to say about a company that’s made nearly $2 billion on Pokémon GO.  Often I’ve heard fans complaining about Niantic doing things as a money grab.  I actually think quite the obvious.  I think they’re leaving  a ton of money on the table with simple features that they could get Pokémon GO’s most active players to very willingly plunk down money on.

I’m extremely lucky.  I live in the perfect area for Pokémon GO.  I’m not in the city so I can easily hold a gym (or multiple gyms) for the necessary time to get my 50 coins a day in the game.  I’m not in a rural area so I don’t have to worry about my Pokémon unintentionally holding a gym for a month.  I’m living the suburban dream.  I casually stick a few low tier Pokémon in gyms every day then collect the in game currency.  I don’t even have to worry about reviving or using potions because they’re usually recently caught Pokémon that I plan on transferring anyway.

At 50 coins a day that amounts to 350 coins a week or 18,250 coins a year.  That’s a cash equivalent of $182.50 if you don’t take into account the coin discount you get with larger dollar amounts in the shop.

With all those coins coming in on a daily basis I don’t spend much on the game.  That being said I’ve probably logged more hours playing this one game in the past two years than I have on nearly every other video game I’ve ever played all grouped together.  I could think of a lot of ways Niantic could force me to part with my Pokécoins quicker and run the risk of having to spend more real life money in game.

Here’s what I would gladly pay money for in Pokémon GO:

1.) Wider Sighting Radius

One frustration I often have with the game (and mentioned in my Pokémon GO Quality of Life Improvements article) if that if we’re around any number of Pokéstops we only see activity there.  We have no idea if there’s a Blissey just hanging out 150 feet away.  When playing at home I am often able to see Pokémon that are just a few feet away that my wife or kids cannot see due to subtle differences in their GPS drift.  Wouldn’t it be great if, as a paid feature, we could expand the radius?  Not infinitely, just enough to be able to casually catch Pokémon that were just a little farther away than what we currently have.

Proposed Cost: 200 Pokécoins per 50 meters up to 500 extra meters
Total Cost:  2,000 Pokécoins

2.) Extra Infinite Incubators

This is something that any hardcore player and even a lot of casual player would gladly cash in coins for.  I know plenty of players that don’t buy incubators because of the temporary nature of them but would be more than willing to pay a lot more for an incubator that will last forever.  I’m sitting on tons of incubators and I still don’t use them unless there’s some sort of special egg event where my changes of actually hatching something decent are greatly increased.  If I could buy two more infinite incubators I’d certainly be using them all the time.  I don’t think you should be able to have nine, mind you, but an extra two would really help out people’s egg game.

Proposed Cost: 2,000 each, up to 2 additional incubators
Total cost: 4,000 Pokécoins

3.) Extra Egg Slots

It would also be a great feature to add an additional 3 or even 6 egg slots.  I’ve already proposed separating out 7km gift eggs into their own storage area but it would be great if you were also able to just hold more eggs in general.  7km eggs have definitely made egg storage a little crowded and the lack of variety in 7km eggs makes them fairly useless for anything other than gaining a little trade distance.

Proposed Cost: 2,000 each, up to to 3  additional slots
Total cost: 6,000 Pokécoins

4.) Extra Buddy Slots

Extra Buddy slots would also be a great feature.  In the main game you’re walking around with up to six Pokémon at a time.  Six Pokémon to train, develop, and get to work together.  I don’t know if we need a full six slots, two may suffice, but it would be great to have some additional slots available.  Perhaps even expanding the Buddy system to include actual training to raise battle readiness and stats.

Proposed Cost: 10,000 Pokécoins each, up to 2 additional slots
Total Cost: 20,000 coins

5.) Temporary Pokéstops

Every so often I’m in a spot where there’s just no Pokéstops.  Having the ability to plop down a Pokéstop for say 12-24 hours and have that introduce wild spawns and be a source of items would be incredible.  This could be particularly useful for people on vacation or in rural areas.  I’m not sure if these Pokéstops would be visible by other players (like lures) or just for the trainer who uses them (like incense) but either way this would be a great feature.  This isn’t something I would use every day but I can certainly think of occasions where this would be a great feature.

Proposed Cost: 10,000 Pokécoins for 24 hours
Total Cost: Limitless

6.) Extra Battle Parties

This is something I’d really wanted to see developed when it first rolled out and the raid bosses were fairly challenging.  With the whole Regice, Registeel, Regirock crew it doesn’t seem like selecting a Battle Party even matters.  However, if raids and the gym battle system were to be altered to make them a more challenging part of the game this would be something that would be really helpful to have going into battle

Proposed Cost: 200 Pokécoins each, up to 15 additional parties
Total Cost: 3,000 Pokécoins

7.) Increased Pokémon Storage

With the release of Gen 4 imminent this is something I’m sure we’re going to see.  However, I’d be more than happy to increase storage to 3,000 slots and beyond.  With the introduction of trading and lucky Pokémon I’m far less willing to part with anything these days in the case I may want it for a friend in need.  Honestly I’d probably keep forking over 200 Pokécoins at a shot until the maximum storage is achieved no matter how high that number was.

Proposed Cost: 200 Pokécoins per 50 slots, up to 3,000 slots
Total Cost: 6,000 Pokécoins

8.) Gift Storage

I only have 66 friends in Pokémon GO and managing it is already challenging.  Having the ability to bank more gifts would really keep me able to exchange gifts more frequently on a day-to-day basis and level up my friendships.  I don’t think you should be able to increase gift storage infinitely but an additional ten slots would make a huge difference.  I’d love to hear from someone that has 200 friends and see what their ideal gift storage would be.

Proposed Cost: 500 Pokécoins to go from 10 gifts to 20 gifts
Total Cost: 500 Pokécoins

9.) Pokémon Center Storage Unit

In the main series games there are Pokémon Centers where you can store items and Pokémon as well as healing them up and trading with friends.  If Pokémon Centers were introduced in Pokémon GO it would be a great way to have a storage unit where you could do the same.  Perhaps we’re getting greedy where 2,000 slots is not enough.  Sometimes I just don’t want to trash valuable items (rare candy, golden rasberries, TMs, etc.) but I also don’t want to be carrying them around all the time.  The ability to store them somewhere in the physical world where I could pick them up later when needed would be really cool.   It would also be cool to have some sort of exchange where you could trade items or sell to other players in game.

Proposed Cost: 200 Pokécoins for 50 slots up to 2,000 slots
Total Cost: 8,000 Pokécoins

10.) Golden Lures

We have super incubators, golden raspberries, and now silver pinap berries.  Why note an advanced lure that lasts longer?  This would be great paired with a temporary Pokéstop when in a remote area or on vacation.

Proposed Cost: 150 Pokécoins each, or bundled for savings

11.) Golden Incense

This would be the same as above.  I’m usually on the go when I’m playing but if I was stuck in an area where I wasn’t able to access Pokéstops or decent spawns this would be a great way to be able to sit back and catch Pokémon in conjunction with lures

Proposed Cost: 150 Pokécoins each, or bundled for savings

12.) More Research Storage slots

When research first came out the number of slots seemed fine.  With so much research now relying on special events, catching limited time shinies, and Spinda forms I find myself having to spin stops, check research, and trash tasks constantly.  It would be great to build a little more of a buffer up to make that process a little less tedious and I’d be willing to pay for that.

Proposed Cost: 500 Pokécoins each, up to 3 additional slots
Total Cost: 1,500 Pokécoins

The total cost of buying the max of all these additions (and one of each of the temporary items) comes to  61,300 Pokécoins.  That’s  $613 ($423 with the 100 Pokécoin discount).  That’s a huge sum of money.  Not everyone would buy everything but there’s a number of items there that I, for one, would be extremely likely to purchase.  There are some items on this list that, quite honestly, I wouldn’t have any interest in.  I’m just going on what I know other players would like to see.

Pokémon GO has about 65 million active monthly users and 5 million daily active users.  Even if a small fraction of these users bought a small fraction of these items Niantic would be swimming in even more cash.  The great thing about this game is that in its current form your ability to spend money on the game does not impact anyone else’s game experience.   There are maximum limits on competitive advantage.  Spending money really only improves your ease of playing.

We will see what Gen 4 brings and if any of these things will ever become a reality.

32 Replies to “How Niantic Can Make An Extra $1 Billion With Pokémon GO”

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  2. Hey, how’s it going?

    I want to pass along some very important news that everyone needs to hear!

    In December of 2017, Donald Trump made history by recognizing Jerusalem as the capital of Israel. Why is this big news? Because by this the Jewish people of Israel are now able to press forward in bringing about the Third Temple prophesied in the Bible.

    Jewish Rabbis have publicly announced that their Messiah will be revealed in the coming years who will be a leader and spiritual guide to all nations, gathering all religions under the worship of one God.

    Biblical prophecy tells us that this Jewish Messiah who will take the stage will be the antichrist “who opposes and exalts himself above all that is called God or that is worshiped, so that he sits as God in the temple of God, showing himself that he is God” (2 Thessalonians 2:4). For a time he will bring about a false peace, but “Therefore when you see the ‘abomination of desolation,’ spoken of by Daniel the prophet, standing in the holy place (Matthew 24:15)…then there will be great tribulation, such as has not been since the beginning of the world until this time, no, nor ever shall be” (Matthew 24:21).

    More importantly, the power that runs the world wants to put a RFID microchip in our body making us total slaves to them. This chip matches perfectly with the Mark of the Beast in the Bible, more specifically in Revelation 13:16-18:

    “He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.

    Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666.”

    Referring to the last days, this could only be speaking of a cashless society, which we have yet to see, but are heading towards. Otherwise, we could still buy or sell without the mark amongst others if physical money was still currency. This Mark couldn’t be spiritual because the word references two different physical locations. If it was spiritual it would just say in the forehead. RFID microchip implant technology will be the future of a one world cashless society containing digital currency. It will be implanted in the right-hand or the forehead, and we cannot buy or sell without it. Revelation 13:11-18 tells us that a false prophet will arise on the world scene doing miracles before men, deceiving them to receive this Mark. Do not be deceived! We must grow strong in Jesus. AT ALL COSTS, DO NOT TAKE IT!

    “Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).

    People have been saying the end is coming for many years, but we needed two key things. One, the Third Temple, and two, the technology for a cashless society to fulfill the prophecy of the Mark of the Beast.

    Visit http://WWW.BIBLEFREEDOM.COM to see proof for these things and why the Bible truly is the word of God!

    If you haven’t already, it is time to seek God with all your heart. Jesus loves you more than you could imagine. He wants to have a relationship with you and redeem you from your sins. Turn to Him and repent while there is still hope! This is forever…God bless!

    “EITHER HUMAN INTELLIGENCE ULTIMATELY OWES ITS ORIGIN TO MINDLESS MATTER OR THERE IS A CREATOR…” – JOHN LENNOX

    We all know God exists. Why? Because without Him, we couldn’t prove anything at all. Do we live our lives as if we cannot know anything? No. So why is God necessary? In order to know anything for certain, you would have to know everything, or have revelation from somebody who does. Who is capable of knowing everything? God. So to know anything, you would have to be God, or know God.

    A worldview without God cannot account for the uniformity and intelligibility of nature. And why is it that we can even reason that God is the best explanation for this if there is no God? We are given reason to know or reject God, but never to know that He does not exist.

    It has been calculated by Roger Penrose that the odds of the initial conditions for the big bang to produce the universe that we see to be a number so big, that we could put a zero on every particle in the universe, and even that would not be enough to use every zero. What are the odds that God created the universe? Odds are no such thing. Who of you would gamble your life on one coin flip?

    Is there evidence that the Bible is the truth? Yes. Did you know that the creation accounts listed in the book of Genesis are not only all correct, but are also in the correct chronological order? That the Bible doesn’t say the Earth was formed in six 24-hour days but rather six long but finite periods of time? That the Bible makes 10 times more creation claims than all major “holy” books combined with no contradictions, while these other books have errors in them? The Bible stood alone by concurring with the big bang saying, “In the beginning God created the heaven and the earth” (Genesis 1:1); and says our universe is expanding, thousands of years before scientists discovered these things. Watch a potential life-changing video on the front page of http://WWW.BIBLEFREEDOM.COM with Astronomer(PhD) Hugh Ross explaining all these facts based on published scientific data. He has authored many books, backed even by atheist scientists.

    Jesus came to pay a debt that we could not; to be our legal justifier to reconcile us back to a Holy God; only if we are willing to receive Him: “For the wages of sin is death…” (Romans 6:23).

    God so loved the world that He gave us His only begotten son, so that whoever believes in Him, through faith, shall not perish, but have everlasting life. Jesus says if we wish to enter into life to keep the commands! The two greatest commands are to love God with all your heart, soul, strength, and mind; and your neighbor as yourself. All the law hang on these commands. We must be born of and lead by the Holy Spirit, to be called children of God, to inherit the kingdom. If we are willing to humble ourselves in prayer to Jesus, to confess and forsake our sins, He is willing to give the Holy Spirit to those who keep asking of Him; giving us a new heart, leading us into all truth!

    Jesus came to free us from the bondage of sin. The everlasting fire was prepared for the devil and his angels due to disobedience to God’s law. If we do the same, what makes us any different than the devil? Jesus says unless we repent, we shall perish. For sin is the transgression of the law. We must walk in the Spirit so we may not fulfill the lusts of the flesh, being hatred, fornication, drunkenness and the like. Whoever practices such things will not inherit the kingdom (Galatians 5:16-26). If we sin, we may come before Jesus to ask for forgiveness (1 John 2:1-2). Evil thoughts are not sins, but rather temptations. It is not until these thoughts conceive and give birth by our own desires that they become sin (James 1:12-15). When we sin, we become in the likeness of the devil’s image, for he who sins is of the devil (1 John 3:8); but if we obey Jesus, in the image of God. For without holiness, we shall not see the Lord (Hebrews 12:14).

    The oldest religion in the world is holiness through faith (James 1:27). What religion did Adam and Eve follow before the fall? Jesus, Who became the last Adam, what religion does He follow? Is He not holy? He never told us to follow the rituals and traditions of man but to take up our cross and follow Him (Luke 9:23). There are many false doctrines being taught leading people astray. This is why we need the Holy Spirit for discernment. Unlike religion, holiness cannot be created. It is given to us from above by the baptism of the Spirit. Jesus is more than a religion; He is about having a personal relationship with the Father. Start by reading the Gospel of Matthew, to hear the words of God, to know His character and commandments. Follow and obey Jesus, for He is the way, the truth, and the life!

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