Wednesday, October 27, 2004
PURCHASE, N.Y.- Capitalizing on the success of its first limited-time soft-drink offering, Mountain Dew LiveWire, Pepsi-Cola North America today announced that it will launch two new soft drinks this year for brief, "in-and-out" plays. The first, Mountain Dew Pitch Black, will launch in late August and stay on store shelves through Halloween. Then, just in time for the holidays, Pepsi Holiday Spice will hit stores November 1 for an eight-week appearance through the end of the year.
Both products come at a time when consumers are seeking variety. More than half of all soft-drink buyers purchase six or more different brands and more than 80% of soft-drink buyers purchase three or more brands.
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Ok, lets all agree right now that we won't tell Chefelf about this.